Balaji
// Welcome to our company

About Us

About Us Image
DISCOVER BALAJI LONGI

Explore the essence of Balaji Longi

your trusted source for premium Longi Mirch and spice excellence! 🌶️ Embrace the flavor, embrace the tradition.

Embark on a flavorful journey with Balaji Longi, where premium Longi Mirch takes center stage, meticulously chosen for its exceptional quality and heat. Here, tradition seamlessly meets excellence as we craft spices that embody a rich culinary legacy. Join us on your spice journey, transcending taste to embrace a commitment to quality, authenticity, and the perfect fusion of tradition and innovation. Balaji Longi invites you to elevate your culinary adventures and experience the essence of spice like never before. 🌶️✨

// features //

Why Choose Us.

🌶️

Expertise in Premium Longi Mirch

Trust our decades of expertise for the finest culinary-grade Longi Mirch.

🏆️

Agmark Assurance

Elevate your dishes with our Agmark-registered products, showcasing our commitment to innovation.

🤝

Customer-Centric Approach

Opt for Balaji Group for a satisfying, responsive experience with trusted nationwide distributors.

Team Member

Swiper demo
// FOUNDER

Mr. Sunil Singhal

From a Small Shop to Agmark Acclaim - Sunil Singhal's Journey of Taste Innovation.

In 1985, Mr. Sunil Singhal embarked on a flavorful odyssey, starting with a small namkeen shop. Over the years, his passion for quality namkeen and spices transformed him into a pioneer. In 2001, driven by a vision for the finest spices and Longi mirch, he laid the foundation of Balaji Group.

A staunch advocate for top-notch Longi Mirch, Sunil's expertise in namkeenry spurred him to champion quality. Witnessing a gap in the market, he introduced Chanch Masala in 2010 under the BLS brand, with most products attaining the coveted Agmark status. (Chanch Masala proudly holds India’s first Agmark registration.)

Sunil's innovation continued with the creation of a unique Soda Shikanji Masala, providing consumers with a convenient blend for both soda and shikanji in one sachet. Today, under his leadership, Balaji has become a household name in the masala segment.

Balaji boasts a fully automated German water-cooled plant, featuring precise cryogenic technology. With a network of top distributors nationwide and a strong presence on e-commerce platforms like Amazon and Flipkart, Balaji Longi stands out as a top-rated and best-selling Longi mirchi powder on Amazon. Join us on our journey of taste, quality, and innovation!

24/7 Availability, Make An Appointment